Set design is an important part of the brand's perception of the TV-show
What makes an effective set design?
The definition of effective is “producing the desired effect; effectively powerful.” Any design – for a stage set, an ad, a poster, an outfit, a magazine – is effective if it communicates its message and catches the eye in an aesthetically pleasing way. If the information being transmitted is complex, it is effective if it helps the viewers focus, understand and organize what they need to know.
The Morning show set design, channel 34, Kazakhstan
The TV News set design, channel 34, Kazakhstan
“The Information Bureau program has repeatedly changed the image concept and improved for its audience. The best traditions are preserved today, time dictates its trends,” says Director General of Channel 31 Bagdat Kodzakhmetov. - For this reason, it was decided to develop a new studio to become an even more spectacular and memorable news program that keeps pace with the times. The new studio has been modernized with innovative lighting solutions from the German company ARRI and modern decorations from the best international designers. "