strategy

Example of the sponsor integration of Nemiroff ™ elements into the graphic design and identity of the ‘Svit na Smak’ (‘Taste the World’) programme, TV Channel Ukraine

 

Integrated sponsorship is an underrated element of the trademarks' on-air presence. Successful integration is beneficial to all - a channel, producer of the programme and a sponsor itself. If a program is chosen correctly, when brand values of both the channel and the TV show do not contradict with those of a trademark, while the visual solution is organic and exclusive - the entire programme is transformed into a communication of a brand with its potential customers.