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strategy
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creative
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design & animation
FRIENDLY MEDICINE
STRATEGY, BRANDING, LOGO DESIGN, MOTION DESIGN, INTEGRATION
"Friendly Medicine" is a project to transform the approach to healthcare culture for the residents of Mariupol by implementing new service standards in medical institutions. In this new paradigm, patients and doctors become partners in preserving and restoring the health of Mariupol citizens.
The role of the doctor is changing - from CONSULTANT to PARTNER.
The patient's attitude towards their health is also evolving.
HEALTH AS A SYSTEM requires care, personal attention, and investment.
CHALLENGE
The standards and fonts of the brand of Mariupol are the basis of the graphic style and brand name of the Friendly Medicine
The 2Flame team worked together with us on the project "Dobrichichliva medicine." Marketing and branding of social initiatives is a new direction for Ukraine. Systematic, high level of understanding of branding culture and creativity of the team allowed us to develop and implement a unique brand, complementary to the brand of the city of Mariupol.
T. Lomakina
Director of Development Mariupol Foundation
